Sony is taking a more refined approach to its 2025 TV lineup. Instead of overhauling its entire range, the company is focusing on updating only select models. The new Bravia 3, Bravia 5, and Bravia 8 II series aim to deliver a balanced mix of affordability, performance, and next-gen tech.
This year’s lineup includes LED, Mini-LED, and QD-OLED TVs, continuing Sony’s tradition of catering to all tiers of the market—from entry-level users to home theater enthusiasts.
Sony Bravia 8 II
Bravia 8 II: QD-OLED Returns With More Brightness
Rumors of Sony moving away from QD-OLED technology have officially been silenced. The Bravia 8 II is here, serving as the successor to the A95L. Available in 55- and 65-inch models, it features a QD-OLED panel that’s now 25% brighter than its predecessor and 50% brighter than Sony’s 2024 WOLED TV.
Thanks to the XR processor and its powerful AI capabilities, the Bravia 8 II delivers optimized picture quality across various scenes. It supports HLG, HDR10, Dolby Vision, and 4K at 120Hz, making it an excellent choice for both movies and gaming.
The display also includes custom picture modes tailored for Netflix, Prime Video, and Sony Pictures Core, ensuring studio-level calibration right out of the box.
The lack of a 77-inch model can only be explained by the fact that the price difference between the Sony A95L and competitors was simply too great.
Sound is delivered through Acoustic Surface Audio+—a unique system that uses actuators to generate audio directly from the screen. The result is immersive sound that feels like it’s coming from the exact spot where the action is happening.
Bravia 5: Mid-Range Mini-LED With Major Upgrades
Sony’s best-selling 9 series (X90 models) finally has a worthy successor. The Bravia 5 is a 4K Mini-LED TV that replaces the popular X90L and introduces major improvements, most notably the shift from traditional LED to Mini-LED backlighting.
Depending on the size, the Bravia 5 boasts between 380 and 580 dimming zones—six times more than the X90L. This significantly enhances contrast and black levels, especially during dark scenes.
With the Bravia XR processor and XR Backlight Master Drive working together, image precision is noticeably improved. HDR formats like HLG, HDR10, and Dolby Vision are all supported. Users also benefit from optimized modes for Netflix, Prime Video, and Sony’s own streaming platform.
For sound, the Bravia 5 uses Acoustic Multi-Audio tech, which creates more accurate sound positioning. It also supports Acoustic Centre Sync when paired with compatible Sony soundbars, and delivers Dolby Atmos and DTS:X through IMAX Enhanced.
Sizes range from 55 to 98 inches, with the largest models expected to launch in mid-2025.
Bravia 3: Entry-Level with Essential Features
Sony hasn’t forgotten about budget-conscious buyers. The Bravia 3 replaces the X75WL series and brings meaningful upgrades while keeping costs low.
It features a 4K HDR panel with direct LED backlighting and introduces a new PQ algorithm for improved contrast and detail. Powered by the X1 4K HDR processor, the TV is designed to deliver solid performance for casual viewing.
Despite being an entry-level model, the Bravia 3 supports Dolby Vision and Dolby Atmos, ensuring compatibility with high-quality streaming content. It runs Google TV and includes all the major apps and services.
Gamers will also appreciate PS Remote Play support, allowing them to stream games from a PlayStation console without needing it to be physically connected to the TV. All you need is a good internet connection and a compatible controller.
Sizes range from 43 to 85 inches, with availability beginning in May 2025.
Sony 2025 Bravia TV Prices
Sony’s updated lineup spans across price points and screen sizes. Here’s a breakdown of the recommended prices for each new model launching in 2025:
Bravia 8 II
55″ – €2600 (June)
65″ – €3300 (June)
Bravia 5
55″ – €1550 (May)
65″ – €1900 (May)
75″ – €2300 (June)
85″ – €3000 (June)
98″ – €5500 (July)
Bravia 3
43″ – €800 (May)
50″ – €900 (May)
55″ – €1000 (May)
65″ – €1300 (May)
75″ – €1700 (May)
85″ – €2300 (May)
Legacy Models Still in the Mix
While the 2025 lineup brings in fresh technology, Sony is also keeping some popular models from previous years in rotation:
Bravia 9 (2024) – 65″, 75″, 85″
Bravia 8 (2024) – 55″, 65″, 77″
A90K (2022) – 42″, 48″
Bravia 7 (2024) – 65″, 75″, 85″
X85L (2023) – 55″, 65″, 75″
W800 (2024) – 32″
Conclusion: A Focused Strategy with Something for Everyone
Instead of flooding the market with an entirely new lineup, Sony’s strategy for 2025 is about refinement. The company is updating only what needs to be updated, leaving proven models like the A95L and Bravia 9 in place.
The Bravia 8 II reclaims Sony’s leadership in the QD-OLED space, while the Bravia 5 delivers serious upgrades to its Mini-LED lineup. And for budget buyers, the Bravia 3 is a well-rounded option with smart features and support for major media formats.
It’s a confident, well-balanced approach that gives consumers a clearer picture of what to expect—and what to buy—at every price point.
